FAQ
What is SEO?
Search Engine Optimization (SEO) is the process of improving a website's organic rankings on search engines such as Google, Bing, and Yahoo.
What is Drupal?
Drupal is open source social publishing software that empowers individuals, teams, and communities to easily publish, manage and organize a wide variety of content on a website. Tens of thousands of people and organizations have used Drupal to power scores of different web sites, including community web portals, corporate web sites, social networking sites, personal web sites or blogs, and much more.
Drupal is open-source software distributed under the GPL (“General Public License”) and is maintained and developed by a community of thousands of users and developers. Drupal is ready and the built-in functionality, combined with dozens of freely available add-on modules, will enable features such as content management, blogs, wiki collaborative authoring, tagging, picture galleries and much more.
As Drupal is open source there are zero monthly licensing fees or additional associated costs asides from regular site maintenance - this means you own the site and you are free from vendor lock in!
What's the difference between SEO and PPC?
Search Engine Optimization (SEO) and Pay-per-click ads (PPC) are the two main ways drive traffic to your site.
SEO gives long-term, strong rankings for a website in the search engine results. It’s a longer process than PPC, as it can take anywhere from 6-12 months to start receiving significant results. SEO relies heavily on top rankings for traffic so the the marketing expenses are relatively low compared to PPC.
PPC campaigns drive traffic via strategically placed advertisements. They’re built upon a bidding platform, so the more you bid on a specific keyword, the better chance you have to be listed at the top of the results. Every time someone clicks on one of your sponsored link ads, you pay the search engine directly.
With PPC, you write your own ads and have the ability to target specific geographical locations, which generates immediate, quality traffic. However, the longevity of the campaign is directly related to how much money you are able to spend. As soon as your PPC budget is exhausted, your ads disappear.
Do you offer PPC services?
We certainly do.
How long have you been doing SEO?
Our team has been involved with SEO since 2002. We have constantly adapted to the ever-changing updates and changes made by the search engines to their algorithms to ensure that our SEO efforts are always effective.
What am I paying for?
- Keyword research
- Thorough optimization of each page including title and meta tags
- Content editing to ensure SEO-friendliness
- Optimization of all images
- Improvement of the internal linking structure to improve bounce rates and keep traffic on the site longer
- Tweaking of the website code to ensure content is easily read by search engines
- Project Management
- Link building
Do you use automated tools for link building or buy links?
No way. Link building is always done manually.
How long will it take to see results?
Search engine optimization is an ongoing process. It can take anywhere from 5-8 months before you start seeing significant results and a positive return on investment. For this reason, we only do SEO work on six and twelve month agreements.
Do you do Drupal web design & development too?
No, we are exclusively a Drupal SEO company, but we can refer you to some great Drupal web development companies.
