Process

We’re unique, and we know you are too. That’s why we take the time to fine tune our research and develop an SEO strategy that’s tailored to your website. Here’s how it works:

1) WEBSITE AUDIT

We begin by thoroughly going through your website to determine its current state, both on and offsite. This helps us determine exactly what kind of work needs to be done to get you the best results. The findings of the website audit will be delivered to you in a report, prior to SEO implementation.

2) COMPETITIVE RESEARCH

Once we determine the state of your website, we will conduct research to see how your competitors compare. Which keywords are they ranking for? Which keywords is their site optimized for? How many incoming links do they have?", are just a few of the questions we will address.

3) KEYWORD RESEARCH

Most clients come to us with a clear idea of which keywords they want their website to rank for in the search engine rankings. We will perform keyword research on desired and current keyword rankings to determine how often they are being searched for, as well as how competitive they are. We will also make suggestions on other keywords that you may wish to include in your SEO.

4) IMPLEMENTATION

Once we are familiar with the current state of your website, your desired keywords and have conducted competitive research, we will begin the SEO process. This includes both onsite and offsite optimization. The implementation phase is the longest phase and takes up the vast majority of the time during your SEO contract.

5) ANALYTICS, REPORTING & IMPROVEMENTS

At the end of each month, we will provide you with a report on how your website is ranking and improvements that have been made in the search engine rankings.